Costumes, Campfires and Community
As autumn settles over Newaygo County, it signals more than a change in weather. It ushers in the season of warm sweaters, colorful leaves and cherished traditions. At Camp Newaygo, fall events are some of the most anticipated of the year—and this season, the camp is reimagining its annual festival with Costumes & Campfires. During this family-friendly fall festival, laughter, creativity and the warmth of campfires combine to create lasting memories. Camp Newaygo’s community events are cherished as powerful examples of placemaking – the process of turning spaces into meaningful places where people feel connected, welcomed and part of something bigger.
Continue reading to learn how placemaking works, why it matters and how Costumes & Campfires brings it to life in our community.
The Spark of Costumes & Campfires
At Camp Newaygo, Costumes & Campfires is more than just a festival. It’s designed to welcome families and individuals of all ages into a world of fall traditions, fun challenges and cozy moments. Guests can enjoy a wide range of activities—from pumpkin painting to rock climbing, high ropes, ziplining, archery and boat rides. Campfires offer warmth, conversation and connection. Guests sip cider, enjoy treats, laugh with children and see neighbors in playful costumes—an escape from daily routines.
What makes this event so special is its creativity, nature and adventure, all layered together to create a meaningful sense of place. Shared rituals like dressing up, painting pumpkins or sipping cider reinforce the rhythms of the season. Just as important, the activities connect directly to Camp Newaygo’s setting. Families paint, play, zipline through the woods, ride along Pickerel Lake and gather under the open sky.. By using the camp’s woods, lake and trails, Costumes & Campfires roots participants in the beauty of Newaygo County. The experience feels distinctly local.
These experiences are designed to be inclusive, offering opportunities for adventure, creativity and relaxation so everyone can find their place in the celebration. Thanks to scholarships and family rates, the event is accessible to all, welcoming everyone into the celebration. The result is a multi-generational gathering where parents, children, grandparents and young adults all contribute to the atmosphere of belonging.



What Is Placemaking?
Placemaking is a concept that comes from community development and urban planning, but it is really about people. At its core, placemaking asks a simple question: How can we design and use spaces in ways that bring people together, foster a sense of belonging and strengthen community ties? An article from Project for Public Spaces emphasizes successful placemaking creates environments where people naturally want to gather, interact and build lasting relationships.
Think of the difference between a bench in a parking lot and a bench in a park surrounded by trees, with a playground nearby and a coffee kiosk within walking distance. The bench is the same, but the context changes the experience. In one setting, it is just a place to sit; in the other, it becomes part of a gathering space where families, neighbors and friends can connect. That transformation—from space to place—is an example of placemaking in action.
Placemaking is not limited to city squares or large civic projects. It happens in small towns, local parks, libraries and community centers. It comes to life when neighbors share meals, families enjoy story time or people gather for celebrations like Costumes & Campfires. These events turn physical locations into shared experiences, thus creating a sense of belonging.
Why Placemaking Matters
Research shows that events, like Costumes & Campfires, strengthen social ties. By intentionally designing the gathering to create a sense of place through diverse methods, organizers achieve not only a deeper impact but also an enjoyable experience. A study from the Knight Foundation found three main drivers of community attachment: social offerings, openness and aesthetics. Events like Costumes & Campfires deliver all three. Events like Costumes & Campfires offer social opportunities for people to interact. Welcoming to everyone, regardless of age or background, the festival creates space for true connection. Highlighting the natural beauty of the camp and the season, it brings people together in ways that last long after the event.
Driving Civic and Economic Health
Public events also play a vital role in economic and civic health. The National Endowment for the Arts’ Creative Placemaking program defines such efforts as integrating arts, culture and design into community development. These efforts yield social, physical and economic benefits. Their research shows cultural events promote pride in place, strengthen civic life and encourage people to invest in their communities. Local gatherings like Costumes & Campfires do just that. They support small businesses, attract visitors and showcase the natural beauty of Newaygo County. These events also build trust and strengthen civic identity. In this way, a day of fun outside is also a lasting investment in community vitality.
Furthermore, NEA Arts & Livability Indicators highlight measurable outcomes. Some of the results are increased arts participation, improved perceptions of safety and walkability and strengthened community attachment. Seasonal gatherings like Costumes & Campfires mark time and reinforce community rhythms and traditions. Families anticipate them year after year, which builds not just joy but also long-term place identity and well-being. Annual traditions also mark time in ways that connect generations. Parents who once attended fall events at Camp Newaygo now bring their children, creating a layered sense of history and belonging.
How TrueNorth Community Services Supports Placemaking
TrueNorth Community Services is committed to fostering a stronger, healthier and more connected community.
Offering events like Costumes & Campfires is one way we live out that mission, but it is far from the only way. Behind the scenes, our team works to ensure events are affordable, inclusive and welcoming. Scholarships make it possible for families of all income levels to attend, while thoughtful programming ensures every age group can find something meaningful to do: toddlers painting pumpkins to teens testing their courage on the high ropes.
But our role extends beyond logistics. By investing in events that bring people together, we plant seeds of long-term community health. In joyful, safe and inclusive spaces, neighbors build trust and form bonds that carry into daily life. These bonds matter when challenges arise—whether it’s rallying around a family in need, volunteering for a community project or supporting local businesses. The fun days of Costumes & Campfires are an investment in the social fabric that makes Newaygo County thrive
When families leave Camp Newaygo after Costumes & Campfires, they take more than pumpkins or costumed memories home with them. They carry with them a sense of connection to their neighbors, to the season and to the place they call home. That connection is exactly what TrueNorth seeks to nurture—not just at Camp Newaygo, but across every program, partnership and event we support throughout the year.
Join Us Around the Fire
So this fall, as families gather at Camp Newaygo for Costumes & Campfires, they’re enjoying a seasonal festivity and helping shape the story of their community. They’re practicing placemaking—finding common ground at Camp Newaygo and creating spaces where everyone feels at home.
We invite you to join us for the very first Costumes & Campfires at Camp Newaygo. Bring your costume, your creativity and your family traditions—and help begin a new chapter in our community’s story. This inaugural celebration is your opportunity to create memories that can evolve into lasting traditions for years to come. When you gather around the fire, you’re not only enjoying the warmth of the flames—you’re helping spark the warmth of community spirit.