Each November, Homelessness Awareness Month encourages communities to deepen their understanding of people affected by housing instability. People in Newaygo County rarely see homelessness in public view. More often, it looks like families staying in vehicles or living in old RVs. Some are forced to shelter in the woods, situations easy to miss unless you know where to look. Others may be imminently homeless or temporarily doubled up. Some are couch-surfing while searching for a permanent home. This invisibility can unintentionally lead to misunderstanding. When homelessness does not look like what people expect, it becomes easier to underestimate, overlook or dismiss. Awareness is the first step toward reshaping that perception.

Continue reading to learn how homelessness affects rural communities like Newaygo County, what factors contribute to local housing instability and why prevention plays such a critical role in protecting vulnerable families

Why Rural Homelessness Is Hard to See

Unlike in urban areas, rural homelessness is rarely visible in parks, underpasses or city streets. In rural counties like Newaygo, people experiencing housing instability are more likely to be imminently homeless, staying with friends or relatives or living temporarily in motels, campers or vehicles while they search for stable housing. Rural communities have very few emergency shelters. Many residents do whatever they can to avoid becoming literally unsheltered.

People often live in technically ‘indoor’ spaces or hide in wooded areas. Because of that, traditional homelessness statistics often leave them out. According to an article by the Michigan Interagency Council on Homelessness, rural homelessness across the state is consistently underreported because most people experiencing it are not visible to outreach teams or counted during the annual Point-in-Time (PIT) count. What appears from the outside to be “no homelessness” is often simply “unseen homelessness.”

This invisibility creates a disconnect: community members may not realize the extent of the need because they do not see it happening in public spaces, yet local supports remain overwhelmed by the number of people seeking help with rent, utilities or emergency housing.

How Many People Are Affected in Newaygo County

Rural homelessness is hidden more often than seen. Realistic estimates give a more accurate picture than official counts alone. The PIT count may only reflect a small fraction of those who are actually homeless or housing-insecure.

Statewide trends help contextualize the local reality. According to an article by the Michigan Campaign to End Homelessness, Michigan saw an 8% increase in reported homelessness between 2021 and 2022, with an even higher proportional increase in rural counties where housing markets are smaller and more fragile. Newaygo County mirrors this pattern: Although official counts list only dozens of individuals each year, service agencies regularly assist hundreds of households that are at risk of losing housing or that have already been displaced from stable shelter. 

School systems also feel the ripple effects local agencies observe. According to an article by University of Michigan Poverty Solutions, thousands of Michigan students experience “couch surfing” and other forms of hidden homelessness every year, a trend that is especially pronounced in rural districts where families live far from rental markets and supportive housing services. Families doubling up, living in campers or moving between motels add to the total. Shelter-based counts underestimate how many Newaygo County residents experience housing instability.

293 households in Newaygo County experience homelessness or near-homelessness each year, not a small or isolated issue, but a steady and ongoing strain on families living paycheck to paycheck in a limited housing market.

Contributing Factors to Housing Instability in Rural Communities

Rural homelessness has different causes than urban homelessness. In Newaygo County, limited rentals, rising costs and economic instability create fragile conditions. Families can lose housing quickly and have very few alternatives. The local housing market is small. There are fewer rentals overall. Even modest price increases can displace longtime residents from homes they’ve lived in for years. Transportation also plays a major role. People who live far from work rarely have backup options for childcare or services. Without public transit, a move often results in the loss of both employment and housing.

Housing quality is another factor. Many older homes in the area need expensive repairs or upgrades that tenants cannot afford, forcing families to leave unsafe or unlivable homes. Many rural residents rely on seasonal or fluctuating income from tourism, agriculture or part-time work. That instability makes it hard to recover from even one unexpected setback. A vehicle breaking down, a medical bill or a short gap in wages can create a snowball effect that quickly becomes a housing crisis. In a rural area with so few alternatives, prevention is often the only real buffer against homelessness.

Who Is Most Affected

Homelessness in rural areas touches a broad range of people. Some groups are especially vulnerable. Working families often live paycheck to paycheck and a single unexpected expense, such as a medical emergency or car repair, can push them into housing instability. Youth are another highly impacted group. Many move between friends or relatives while trying to finish school or attend work. This constant movement can disrupt both education and mental health. Seniors face unique challenges. Fixed incomes make it hard to absorb rent increases, property taxes or utility spikes. For some, living in campers or trailers becomes a necessity. Hidden homelessness is the norm in these cases. Unlike the stereotypical image of park benches or shelters, it is subtle and often overlooked, which can make support systems feel invisible or inadequate.

According to an article by the University of Michigan Poverty Solutions, the experience of homelessness in rural areas often differs from what people expect: it is quietly pervasive and those affected may remain out of sight to avoid stigma. This invisibility can amplify isolation and social isolation for families and individuals, leaving them unsure where to turn for assistance.

Why Prevention Matters Most in Rural Areas

Prevention matters most in rural counties because people who lose housing have few options for recovery. Urban centers often have multiple shelters, transitional housing programs and vouchers. Rural communities rarely do. Their housing options and support services are limited. According to an article by Housing Kent, keeping families stably housed is far more effective than remedying homelessness after it occurs. Programs offering rent, utility or housing assistance can stop a short setback from becoming a prolonged crisis. When rural families remain in their homes, they can maintain employment, attend school and maintain community connections, all key factors in long-term stability. Assisting families in times of crisis is critical to a child’s development as research shows a child experiencing homelessness are likely to as an adult.

Furthermore, prevention reduces stress and trauma associated with sudden displacement. Frequent moves and temporary living conditions take a toll. They can cause sleep disruption, physical strain and mental health challenges. By focusing on proactive interventions, communities protect not only residents’ immediate safety but also their long-term well-being.

Local Response and Resources

In Newaygo County, organizations like TrueNorth Community Services play a pivotal role in addressing housing instability. TrueNorth serves as a Housing Assessment and Resource Agency (HARA), providing families and individuals with access to emergency rent assistance, housing navigation and connection to other resources like utilities support. Our team works with residents to prevent homelessness whenever possible and to secure housing when displacement occurs. TrueNorth’s services span several counties, including Newaygo, offering a vital local lifeline for those navigating a housing crisis. By connecting families with resources, our team helps mitigate immediate crises and support longer-term stability in a rural context where options are limited.

Other regional and state-level resources also contribute to housing support. According to an article by the Michigan Campaign to End Homelessness, statewide initiatives such as emergency rental assistance programs, housing stabilization grants and coordinated outreach help families who may not be visible in official counts. These efforts show why collaboration matters. Local nonprofits, government agencies and community members work together to keep families stably housed.

Unseen Struggles

Homelessness in rural communities like Newaygo County is a complex and often invisible issue. Unlike urban images that dominate media coverage, rural homelessness manifests in quiet, dispersed ways, families moving between homes, seniors living in campers or youth shifting between friends’ couches. 596 people in Newaygo County experience housing instability each year, underscoring that this is not a distant problem but a local one.

A Safe Place

No one deserves to go through homelessness alone. Finding trusted agencies like TrueNorth is essential for individuals and families navigating housing instability. The trust our participants place in our team helps them regain a sense of security and hope for the future.

When you give to TrueNorth, you help ensure that families in crisis have access to the support, stability and housing resources they need before homelessness becomes their only option.

Make a gift today at truenorthservices.org to help more of our neighbors find and keep a safe place to call home.