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The Leinenkugel’s Presents 2020 Dam to Dam Ice Fishing Tournament raised $7,569 for TrueNorth Community Services’ TrueMentors program.

The 14th annual Dam to Dam tournament was held Saturday, February 15, on Croton and Hardy ponds, with tournament headquarters and the final weigh-in at Croton Township Campground in Newaygo. There were 681 adults and children registered for the event, which also included a Leinenkugel’s beer garden, vendors,  ice golfing and giveaways.

“This event is crucial to TrueMentors and the kids of Newaygo County,” said Mark Kraus, Community Liaison and Development Director for TrueNorth. “Last year, TrueMentors connected 95 kids with someone to look up to and who care about their future. These kids have greater self-esteem, do better in school, and have a more positive outlook on life because of the caring mentors in the program.”

Leinenkugel’s was the primary sponsor; WLAV Radio, 97 LAV-FM, was the media sponsor; and Impact Power Sports was the grand prize sponsor. Adult and children’s division honors went to the top fishing catches for perch, bluegill, walleye, pike and crappie on an overcast winter day with some snow, wind and below-freezing temperatures.

“The entire Croton area comes together to help host this event,” Kraus said. “Croton Township, the local American Legion post, Anderson’s Silk Screen, The Jetty, the Driftwood Bar & Grill, and many others deserve a lot of credit for such a successful event, as well as Leinenkugel’s and WLAV.”

TrueMentors' adult volunteers are matched in mentoring relationships with Newaygo County youth ages 5 to 14 years old. Discover more about TrueMentors by contacting Lisa Brown at (231) 924-0641, ext. 109, or

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