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Goodwill Industries of West Michigan is hosting Show Me The Money Day financial literacy event on Saturday, January 25, from 11 a.m. to 3 p.m. Christ Temple Apostolic Faith Church at 412 E. Sherman Blvd. in Muskegon Heights.

The event offers free financial workshops and helps Muskegon area residents connect to information on free tax income assistance, banking, financial and housing counseling, and other resources. Free food and drinks will be available along with the chance to win prizes.

Held inside the Bishop William L. Burrel Multipurpose Center, the event will feature booths representing local banks and credit unions and other community nonprofits. The Center for Nonprofit Housing, a TrueNorth community service, is among the organizations taking part.

For individuals with children, childcare will be provided during the event. To appropriately staff for the event, registration for childcare is highly encouraged. REGISTER HERE:

This year’s Show Me The Money Day in Muskegon is sponsored by Consumers Energy, the West Michigan CRA Association, Independent Bank, Comerica Bank, Community Shores Bank, and Read Muskegon. Goodwill Industries of West Michigan partnered with the United Way of the Lakeshore, ChoiceOne Bank, First General Credit Union, the Urban League, and the Coalition for Community Development, to plan and execute this event. 

Show Me the Money Day is a statewide initiative coordinated by the Community Economic Development Association of Michigan (CEDAM). Events are hosted annually across Michigan to kick off tax season and promote opportunities to increase income, and to save and build assets.
In 2019, Show Me the Money Day touched 2,567 Michigan residents at 33 events across the state. Nearly 488 vendors talked one-on-one with participants, while community organizations and financial institutions provided more than 146 financial workshops. Overall, 72% of surveyed participants reported feeling more hopeful about their financial future after attending a Show Me the Money Day event.

For more details on the statewide Show Me The Money Day efforts, visit:, and for more information and updates visit the Muskegon Show Me The Money Day Facebook page

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